Easy Digital Downloads – Acquisition Survey

Easy Digital Downloads – Acquisition Survey

Understanding how customers discover your products is key to refining your marketing strategy, and Easy Digital Downloads – Acquisition Survey makes that process simple and automatic. This extension adds a customizable survey field to the checkout process, asking customers how they heard about your site or products.

The collected data is stored alongside the customer’s order record and can be viewed in reports or exported for analysis. You can create predefined answer options—such as Google, Facebook, referral, or newsletter—or allow open-ended responses for more detailed insights. This information helps shape future advertising budgets, content efforts, and partnership decisions.

Technically, the plugin is lightweight and integrates directly with the EDD checkout template. It respects all core data handling practices and supports localization for multilingual sites. No third-party services are required, and it doesn’t interfere with the checkout flow or cause slowdowns.

This simple yet effective tool provides valuable visibility into customer acquisition channels, enabling data-driven decisions for growing your digital store.